A good portion of sex appeal and the hope that this attractiveness will lead to a win-win situation – that is what connects the Ferrari watch partners Richard Mille and Ferrari. However, this is not the first watch replicas uk cooperation between the Cavallino Nero.
The first Ferrari watches
In the watch industry, cooperation with car brands can be traced back to 1971. That year, Gianclaudio “Clay” Regazzoni was rushing through Saint-Imier on his way to his watch partner Longines when Jack W. Heuer spotted the Formula 1 driver.
Within a short time, his courageous action led to a long-term partnership between the chronograph specialist Heuer and Scuderia Ferrari. Enzo Ferrari personally signed the contracts, which were then renewed annually.
In return for chronometric services as official timekeepers, all Ferrari drivers wore the Heuer logo on their uniforms and a gold Heuer automatic chronograph on their wrists.
In 1982, Longines finally became the official timekeeper of Scuderia Ferrari. The partnership that began in the 1980s resulted in unisex wristwatches with quartz movements and an additional Ferrari lettering or logo on the dial.
After the French Vendôme Group acquired Piaget and its subsidiary Baume & Mercier in 1988, its flagship company Cartier offered tenth-of-a-second chronographs of the Ferrari Formula type.